Research · Pet care

A kennel never runs out of hungry dogs

Picture a busy boarding kennel in the summer. Every run is full, and every dog eats twice a day. Some arrive with their own food, but most owners expect the kennel to feed them well. That adds up to a lot of bags, every week, all year.

Few customers are as predictable. A kennel doesn’t buy dog food on a whim. It buys the same products in steady amounts, and it really doesn’t want to run out. If a supplier delivers reliably at a fair price, the kennel has no reason to look elsewhere.

For a dog food wholesaler, one busy kennel is a standing order that never goes out of season.

So why do so many kennels end up buying from a retail shop, or whichever distributor happened to call first? Because the owners are busy looking after dogs, not shopping for suppliers. And wholesalers tend to chase pet stores, overlooking the kennels, groomers and daycares that use food and supplies every single day.

We introduce the two. We look for kennels and boarding businesses that are growing, opening a new site or adding space, and connect them with wholesalers that carry the right brands and deliver to their area.

The kennel gets a dependable supply and better terms than the shop down the road. The wholesaler gets a customer whose orders arrive like clockwork.

B2 Intros introduces dog food wholesalers to kennels, boarding and grooming businesses. Tell us who you’d like to reach →